Brand Guide · 2026
The Belle Société Standard
A living reference for how our brand looks, sounds, and shows up — across every product, page, and partnership.
01 — Brand Story
Who Belle Société Is
A premium hair extensions brand built for the woman who makes intentional choices about how she presents herself to the world.
Brand Positioning
"The only organically treated, toxin-free hair extensions that combine premium quality with accessible pricing — available wherever you shop."
What We Stand For
- — Hair health over trends
- — Organically treated, toxin-free formulas
- — Premium quality at every price point
- — Elevated brand experience from first click to delivery
- — Accessible across channels — online and in-store
Our Customer
- — The Affordable Glam Buyer
- — The Luxury Buyer
- — The In-Between Appointment Buyer
- — The Special Occasion Buyer
- — The Hair-Aware Trendsetter
- — The Protective Style Buyer
02 — Color System
The Brand Palette
Four colors. Each with a defined role. Nothing is interchangeable.
True Rose Gold
#B07A70
True Rose Gold
#B07A70
Primary — brand name, CTAs, accents, labels, borders.
Slate
#333333
Slate
#333333
Structural — body text, navigation, dark backgrounds, footers.
Rose White
#EDE6E4
Rose White
#EDE6E4
Background — page backgrounds, card fills, breathing space.
Rose Tint
#D4B0A8
Rose Tint
#D4B0A8
Accent — editorial fills, section backgrounds, The Belle Edit.
Rose Gold Tint Range
#E8CCC8
#D4B0A8
#C09890
#B07A70
#8A5A52
Approved Color Combinations
Belle Société
Premium Hair Extensions
Shop NowBelle Société
Raw Human Hair Collection
Find Your MatchBelle Société
Organically Treated
Shop CollectionBelle Société
The Belle Edit
Read MoreHero Standard
The canonical homepage hero combination: Rose Gold background, Rose White text, and a Slate CTA button. This is the most recognizable expression of the brand and should anchor every primary landing surface.
03 — Typography
Type System
Two typefaces. Sora carries the brand name and headings with a modern, clean authority. Manrope handles everything else with warmth and clarity. They never compete.
Belle Société
Sora Bold — Brand name only. Always in this weight.
The Art of Beautiful Hair
Sora Semibold — Page headings and section titles.
Beautiful hair is not an accident.
Sora Italic — Pull quotes, editorial callouts, taglines only.
Raw Human Hair Collection
Manrope Semibold — Labels, navigation, subheadings. Always uppercase with tracking.
Organically treated hair extensions for the woman who understands that beautiful hair is not an accident. It is a choice. Premium quality at every price point, starting at $26.
Manrope Regular — Body copy. Never bold in paragraphs.
Caption text — fine print — product details — supporting information
Manrope Light — Captions, footnotes, fine print only.
Sora — Character Reference
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Manrope — Character Reference
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r
04 — Voice
How We Sound
Soft-spoken, never soft on standards. Considered, generous, expert.
We are
Considered, generous, honest, warm, expert.
We are not
Salesy, performative, casual to a fault, jargon-heavy.
We say
"Organically treated." "Hair that behaves like hair." "For the everyday and the in-between."
We avoid
Emojis. Hype language. Anything that sounds like a beauty supply ad. (Em dashes are fine for editorial pauses — never as a substitute for periods, and never in CTAs or labels.)
05 — Logo Usage
Logo Application Rules
The Belle Société wordmark is set in Sora. Until a final logo file is delivered, use the Sora wordmark as the brand identifier across all applications.
Belle Société
On Slate — Preferred
Belle Société
On Rose White — Approved
Belle Société
On Rose Gold — Approved
Belle Société
On White — Approved
Belle Société
On Rose Tint — Approved
Belle Société
Low Contrast — Never
Logo Rules
- — Always use Sora for the brand name
- — Always retain the é accent on Société
- — Never stretch, skew, outline, or add effects to the wordmark
- — Never place the logo on a busy photographic background without a clear overlay
- — Minimum clear space = the cap-height of the letter B on all sides
- — Never use cobalt blue as a logo color in new materials
06 — Packaging
Packaging System
Two collections. Two distinct packaging identities. One unified brand system. Color differentiates product category — not just SKU.
Ponytail Collection
Primary background: Black. Rose gold used for brand name, accent bar at top, oval window border, and base footer. All text in white or rose gold only. Product name in Sora. Claims and details in Manrope.
- — Top accent bar: #B07A70
- — Brand name: Sora Bold, #B07A70
- — Product name: Sora Semibold, #FFFFFF
- — Footer bar: #B07A70, white text
- — Oval hair window: black fill, rose gold border
Braiding Hair Collection
Split-face design. Upper zone: Rose Tint. Lower zone: Rose White. Rose gold left accent stripe runs full height. Same footer bar treatment as Ponytail. Product name in Sora on rose tint.
- — Left accent stripe: #B07A70, full height
- — Upper zone background: #D4B0A8
- — Lower zone background: #EDE6E4
- — Brand name: Sora Bold, #FFFFFF on rose tint
- — Product name: Sora Semibold, #333333
Shared Packaging Rules — Both Collections
— Brand name always in Sora Bold
— Rose gold footer bar on all boxes
— Three claims always present: Organically Treated, Toxin-Free, All Natural
— Website URL on all boxes: bellesociete.com
— Never use cobalt blue on new packaging
— Never mix Ponytail and Braiding Hair color systems
— Never use fonts outside Sora and Manrope
— Side panel must include brand name and product name vertically
07 — Photography & Imagery
Visual Direction
Photography is where the brand comes alive. The editorial style established on the website is the standard. Everything we shoot should feel consistent with that world.
Lighting
Soft, diffused natural light. Never harsh flash. Warm-neutral tones that complement the brand palette. Avoid cool blue-tinted lighting.
Background
Clean, neutral backgrounds in rose white, warm cream, or soft blush tones. No busy patterns. No stark white studio backgrounds.
Subject Direction
Hair is the hero. Subjects styled cleanly so the extension is the focal point. Back-of-head and profile angles work best for product shots.
Before and After
Before shows natural hair — bun, protective style, or natural length. After shows the full result. Contrast should be dramatic but natural-looking.
Lifestyle Imagery
Editorial, aspirational, real. Women in settings that reflect the Belle Société customer — events, everyday moments, milestone occasions.
What to Avoid
Overly saturated filters. Snapchat-style editing. Neon or cobalt accent lighting. Stock photography. Anything that would not look at home on the website.
Editing Preset Direction
Warmth
Slightly warm — never cool or desaturated
Skin tones
Natural and true — never over-lightened
Hair detail
Sharp and detailed — the product must look premium
Crop & Framing
Hero & Lifestyle
Full-bleed crops (object-cover) are approved for the homepage hero, founder portraits, and editorial lifestyle imagery. Compose with the subject's head and hair in the upper two-thirds so cropping never clips the hairline.
Product & Flatlay
Studio product shots, packaging, and flatlays must show the full product (object-contain) on a rose white or warm neutral background. Never crop a pack or a hair bundle.
08 — Application Rules
Brand Application Rules
These rules protect the consistency and integrity of the brand across every touchpoint. They apply to every team member, freelancer, and vendor working on Belle Société.
color — Do
- — Use rose gold for brand name, CTAs, labels, and accents
- — Use slate for body copy, navigation, and dark backgrounds
- — Use rose white as the primary page background
- — Use rose tint for editorial sections and soft fills
color — Never
- — Never use cobalt blue in new brand materials
- — Never use rose gold as a large background fill on digital content
- — Never place white text on rose white or rose tint
- — Never introduce new colors without a full brand review
typography — Do
- — Use Sora for the brand name and all headings
- — Use Sora italic for pull quotes and editorial callouts only
- — Use Manrope for all body copy, labels, and navigation
- — Keep Manrope labels uppercase with generous letter-spacing
- — Always prioritise legibility over creative type treatment
typography — Never
- — Never use any font outside Sora and Manrope
- — Never use Sora for body copy or captions
- — Never use Manrope Bold in paragraphs
- — Never mix uppercase and mixed-case in the same label
- — Never use decorative or script fonts on any brand asset
imagery — Do
- — Use editorial, warm-toned photography
- — Show real, achievable results in before-and-after content
- — Keep hair as the hero in all product-focused shots
- — Use the rose white background palette in photography setups
imagery — Never
- — Never use heavily filtered or oversaturated photography
- — Never use cool-toned or blue-shifted imagery
- — Never use generic stock photography
- — Never use uncanny or obviously artificial AI portraits that break brand trust
09 — Social Media
Social Media Application
Every post is a brand touchpoint. These graphic examples show the visual direction only — all final posts must use real photography and go through a review process before publishing.
Feed Post Direction — 1:1 Square
Belle Société
Ponytail
20 Inches · Rich Black
Shop Nowbellesociete
Beautiful hair is not an accident. It is a choice. Shop the Ponytail Collection at bellesociete.com
The Belle Difference
bellesociete
From your natural hair to this — in 60 seconds. Organically treated. Toxin-free. Starting at $26.
The Belle Edit
"Pretty hair is a daily practice, not a special occasion."
Belle Société
bellesociete
Hair tips, clean beauty, and everything in between. Link in bio for The Belle Edit.
Story Direction — 9:16 Vertical
Belle Société
New Collection
Ponytail Collection
Belle Société
Did You Know
Our extensions are 100% toxin-free and organically treated.
Belle Société
"Beautiful hair is not an accident. It is a choice."
Example — Educational Carousel Series
Belle Société
Did You Know
5 Reasons to Choose Organically Treated Hair
Swipe to learn more
Slide 1 — Intro
No toxic chemicals on your scalp
Organically treated means zero chemical coating — safe for daily wear.
bellesociete.com
Slides 2-4 — Facts
Protects your natural hair health
All natural ingredients that work with your hair, not against it.
bellesociete.com
Slides 2-4 — Facts
Belle Société
Available at Walmart. Starting at $26.
Shop Nowbellesociete.com
Final Slide — CTA
Facebook Direction
Facebook posts should feel editorial and informational — longer captions are welcome here. Use a mix of product images, lifestyle photography, and The Belle Edit blog shares. Link posts driving to the website perform well on this platform.
Belle Société
Sponsored · bellesociete.com
Image Placeholder
Lifestyle / Product Shot
Belle SociétéBelle Société Beautiful hair is not an accident — it is a choice. Our organically treated extensions are toxin-free, all natural, and available at Walmart starting at $26. Shop online at the link below.
Belle Société
The Belle Edit · bellesociete.com
Pretty hair is a daily practice, not a special occasion. We wrote about it on The Belle Edit — link below.
Blog Image Placeholder
The Belle Edit
bellesociete.com
Pretty Hair Is a Daily Practice, Not a Special Occasion
Hair tips and clean beauty from Belle Société.
Direction Note
These layouts establish tone, hierarchy, and cropping rules. Approved gallery imagery — including curated AI examples that match the Belle Société aesthetic — may be used for blog promotion and social planning, while any results-based or testimonial content must remain authentic and clearly supportable. Carousel dot indicators show slide position for reference — these appear natively in Instagram. Facebook link previews pull automatically from the blog URL.
Content Pillars
- — Before and after product demonstrations
- — Educational content — hair health, application tips
- — Lifestyle and aspirational imagery
- — The Belle Edit — blog and editorial content
- — User-generated content from real customers
- — Walmart availability and in-store content
Visual Standards
- — Brand colors in every post — no off-palette content
- — Sora for any text overlay headings
- — Manrope for captions, labels, and body overlays
- — Consistent warm-toned photography aesthetic
- — No cobalt blue in new social content
- — Every post should look like it belongs on the website
10 — AI Image Generation
AI Images That Still Feel Like Belle Société
These examples are approved as strong reference imagery for the brand guide, social planning, and blog design. They work because the hair remains the hero, the palette stays warm and neutral, and the environments feel editorial rather than synthetic.
Approved Use Cases
- — Brand-guide examples showing the target AI quality bar
- — Social mockups, concept layouts, and launch planning
- — Blog headers, sidebar visuals, and Pinterest-style editorial graphics
- — Gallery assets that can be reused across blog content when the image supports the story
Still Not For
- — Claims that imply a documented customer result when the image is illustrative only
- — Anything that misstates length, density, texture, or color outcome
- — Before-and-after proof graphics presented as real transformations
- — Crowded overlays, novelty effects, or filters that cheapen the image
Examples of Good AI Images
Curly ponytail — outdoor editorial
Best use
Blog headers, Pinterest pins, texture-focused storytelling
Strong profile pose, warm neutrals, clean background, hair remains the focal point.
Sleek length — café lifestyle
Best use
Launch graphics, feed posts, style inspiration slides
Luxury setting, believable light, editorial polish without looking overprocessed.
Braided look — indoor lifestyle
Best use
Protective style features, educational blog art, mood-setting story frames
Useful for variety in styling references while staying in the same palette family.
Curly texture — soft interior
Best use
Texture comparison posts, carousel covers, blog side imagery
Soft wardrobe, warm room tone, realistic texture detail.
Sleek ponytail — luxury porch
Best use
Feature art, homepage-style editorial support, polished social crops
Clean silhouette and negative space make it easy to pair with headlines.
Textured ponytail — candid sunlight
Best use
Story sequences, casual styling tips, blog callout cards
More candid and lived-in, ideal when content needs to feel less formal.
Why These Work
Always
- — Keep the wardrobe neutral and expensive-looking
- — Use realistic daylight or warm interior light
- — Compose around profile, three-quarter, or candid angles
- — Let texture, length, and finish read clearly at first glance
- — Choose interiors and outdoor settings that match the website aesthetic
- — Prefer clean background architecture, stone, wood, cream textiles, and soft greenery
Avoid
- — Glossy beauty-ad styling that competes with the hair
- — Cold lighting, blue shadows, or obvious studio flash
- — Plastic-looking skin, over-smoothed features, or uncanny symmetry
- — Overly busy locations that distract from silhouette and length
- — Textured backgrounds that make overlays hard to read in social crops
- — Anything that feels generic, trendy, or unlike the site's editorial world
The standard: if the image could sit inside a Belle Société blog post, Pinterest pin, or polished social carousel without breaking the website aesthetic, it is a good candidate for the gallery.
How to Use These in Social Posts
Instagram feed — editorial product story
1:1 cover or carousel opener
Use one strong hair image, one short headline, and a restrained rose-gold label. Keep overlays minimal so the hair still leads.
Pinterest or blog promo
2:3 vertical with blog title
Pair with an article title, The Belle Edit label, and enough negative space for readable text. Best for driving traffic into blog content.
Instagram stories
9:16 sequence
Use as the visual base for tips, polls, or product reminders. Add one short message per frame and avoid dense paragraphs.
Use Sora only for the headline or short label — never paragraphs over imagery.
Keep overlays to one message, one CTA, and generous margins.
Save these images in the gallery first so the same approved assets can be pulled into blog posts later.
14 — Instagram Carousel Templates
Reusable carousel layouts — with and without photography.
Drop-in templates for educational, editorial, and product carousels. Keep type hierarchy, color blocking, and the corner mark consistent across every slide.
Template 01 — Text Only (Editorial Quote Series)
Use when launching a campaign idea, sharing a brand statement, or running an educational tip series. No photography required.
Belle Société
Series 01
Hair Health, First.
Swipe →
01 / 05
94%
of synthetic blends contain harsh chemicals
Swipe →
"Extensions should feel like an extension of you — not against you."
03 / 05
Tip
Wash with lukewarm water and a sulfate-free cleanser.
Swipe →
Belle Société
Hair you'll fall in love with.
Shop now → bellesociete.com
@thebellesociete
Template 02 — With Photography (Product Story)
Use for new product drops, before/after stories, and styling features. Always pair imagery with a single typographic anchor — never crowd the photo.
Belle Société
The New Drop.
Swipe →
01 / 05
Feature
Organically treated. Toxin-free.
Bodywave · 22"
Belle Société
Shop the
new drop.
bellesociete.com →
Dimensions
1080 × 1080 px (1:1) or 1080 × 1350 px (4:5). Keep safe margins of 80 px on every edge.
Type Hierarchy
One Sora headline per slide. Manrope for labels, numbers, and "Swipe →" prompts.
Color Rotation
Alternate Slate, Rose White, Rose Tint, and Rose Gold across slides. Never repeat the same background twice in a row.
15 — Pinterest Templates
Vertical pin layouts — text-led and photography-led.
Pinterest is a search-and-save platform. Every pin needs a clear title, a strong vertical composition, and a discoverable hook. Use 2:3 ratio (1000 × 1500 px) as the default.
Template 01 — Text-Led Pins (No Imagery)
For blog posts, guides, and listicles. Title-led pins out-perform image pins for educational content. Stack a hook, a benefit, and a clear source line.
The Belle Edit
Guide
How to Find Your Perfect Shade in 5 Steps
bellesociete.com
Tip Series
7
Ways to Make Extensions Last Longer
Save for later ↓
Belle Société
"Hair you'll fall in love with."
Organically treated human hair extensions.
bellesociete.com
Blog
Read
Raw vs. Processed Hair — What's the Difference?
@thebellesociete
Template 02 — Photography-Led Pins
For product pins, before/after transformations, and styled features. Always include a typographic anchor so the pin survives outside our feed.
New Drop
Bodywave Bundles
Tutorial
Effortless Clip-In Styling
bellesociete.com
Before & After
Before
After
Real Belle Société transformation.
Editorial
The Quiet Luxury Edit
bellesociete.com
Dimensions
1000 × 1500 px (2:3). Idea Pins: 1080 × 1920 px (9:16). Avoid 1:1 — it underperforms on Pinterest.
Title Rules
Every pin includes a benefit-led title in Sora and a URL or handle in Manrope. Optimize the pin description for search keywords.
Saveable Content
Lead with guides, tutorials, color comparisons, and styling inspiration. Product-only pins should always link to a styled landing page.
Brand Identity Guide
Belle
Société
This guide is a living document. As the brand evolves, the guide evolves with it. Any additions or changes go through a review process before becoming part of the standard.
Belle Société · bellesociete.com · @thebellesociete